87% of Indians Care About Sustainable Travel

87% of Indians Care About Sustainable Travel

As Indians enterprise to discover new horizons, they’re more and more aware of the potential affect of their selections. In keeping with a survey performed by digital journey platform Agoda, 87% of Indian vacationers care about extra sustainable journey. Respondents highlighted that monetary incentives, the supply of sustainable journey packages and clearer steering on sustainable journey practices may encourage them to make extra sustainable selections on their subsequent journey.

Over ten thousand respondents have been polled on Agoda’s platform, from ten markets throughout Asia. Virtually 8 in 10 vacationers stating their willingness to make extra sustainable journey selections: with 18% of respondents indicating that they might all the time make each effort to make sure they journey extra sustainably. Nonetheless 22% of vacationers not often contemplate sustainability of their journey selections – with Japan’s vacationers least involved (45%) versus solely 8% of vacationers from the Philippines.

Monetary incentives may play a key consider making extra sustainable selections

Agoda’s Eco Offers Survey additionally requested respondents for the important thing components that might assist encourage them to make extra sustainable journey selections. In all markets, monetary incentives got here out on prime, with a median of 45% of respondents highlighting incentives like reductions as the important thing issue. This sentiment was notably sturdy in Singapore (58%), Taiwan (54%) and Indonesia (47%). 41% of Indian vacationers opted for incentives or reductions as a core driver.

The provision of sustainable journey packages ranked second, with choices starting from guided conservation hikes to supporting native initiatives of extra curiosity to vacationers from the Philippines (28%), Vietnam (24%) and Thailand (23%). Clear pointers on sustainable journey practices (#3), schooling and consciousness on environmental affect (#4), and related sustainability insurance policies from the native authorities (#5) accomplished the highest 5.

Enric Casals, Affiliate Vice President at Agoda, mentioned “The message is loud and clear: Vacationers need to make extra sustainable selections. Agoda’s Eco Offers Program presents vacationers a spread of nice worth offers on chosen properties, and for each reserving, Agoda donates one US greenback to native conservation tasks of World Wild Fund for Nature (WWF). With a complete donation goal of as much as a million US {dollars}, we’re serving to vacationers to see the world for much less, and do their half to provide again to the locations they care about.”

When requested which sustainable journey practices vacationers from India prioritize on their journeys, supporting native communities and conservation tasks got here out on prime with 29% of the respondents selecting this apply. The sentiment was the identical throughout Asia, with over 1 / 4 (26%) of the respondents on common selecting this feature.


Prime 5 Drivers to Select Extra Sustainable Journey


Incentives or reductions for extra sustainable selections


Extra sustainable journey packages and itineraries which can be clearly marked


Clearer pointers on sustainable and accountable journey practices


Extra schooling / consciousness about environmental affect


Authorities incentives or insurance policies for extra sustainable journey



Prime 3 Sustainable Journey Practices Vacationers Prioritise on Their Journeys


Supporting native communities, conservation tasks


Choosing extra sustainable transportations


Recycling, waste discount (ex: packages to reuse towels / linens)



Throughout Asia, recycling and waste discount (20%), like reusing towels and mattress linens, was the second-most named most well-liked motion, adopted by taking part in conservation-focused actions and excursions (17%). Different key practices embody choosing lodging with sustainability certifications in fourth and choosing extra sustainable transportation choices in fifth.

For the reason that launch on 3 March 2024, World Wildlife Day, anybody touring to Southeast Asia can guide Eco Offers on Agoda. For each Eco Offers reserving, a greenback is donated to World Broad Fund for Nature (WWF) conservation tasks aimed toward defending wildlife and conserving crucial habitats in Southeast Asia. As well as, vacationers can profit from a reduction of as much as 15%.



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