Accor: The luxury and lifestyle hospitality player to watch in 2024
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Luxurious & life-style manufacturers are key drivers of Accor’s future progress, representing the biggest share of undertaking worth within the group’s growth pipeline.
As 2024 begins to unfold, Accor is continuous to meticulously broaden the manufacturers inside its Luxurious & Life-style division to fulfill the world’s accelerating demand for high-end and culturally related journey experiences. With estimates exhibiting world luxurious journey spend will attain $2.32 trillion by 2030, Accor is completely positioned with a portfolio of 370+ luxurious motels and 150+ life-style motels worldwide in addition to a sturdy growth pipeline. Accor will open one other 100 luxurious and life-style motels over the subsequent two years, with expectations of a minimum of 50 new luxurious and life-style undertaking signings per yr.
“Accor has curated some of the extraordinary hospitality portfolios on the earth and we’re main the business in designing lodge experiences which are as engaging to locals as they’re to vacationers – with luxurious residences, award-winning eating places helmed by celeb cooks, bars the place individuals need to meet after work, high-end stores, thematic ideas, boutique spas and health golf equipment with memberships, and a lot extra,” mentioned Agnès Roquefort, Chief Improvement Officer, Luxurious & Life-style, Accor. “As stewards of among the world’s most legendary lodge manufacturers, we’re honored to convey them to extra locations around the globe, whereas nourishing the distinctive character that makes every so immensely widespread. With the power of those
unparalleled manufacturers as our gasoline, growth is the engine that can assist propel the Group ahead, writing the subsequent chapter in Accor’s luxurious and life-style hospitality story.”
Orient Specific is about for an thrilling yr forward, with the debut of Orient Specific La Dolce Vita in late 2024 – an expensive ‘gradual journey’ expertise alongside the Italian rails in partnership with Arsenale Group. The model’s first lodge, Orient Specific La Minerva in Rome can also be set to open in 2024, adopted by Orient Specific Palazzo Donà Giovannelli in Venice in 2025. In the meantime, the Orient Specific Silenseas, which is able to be the biggest crusing ship on the earth and is impressed by the Golden Age of the French Riviera, is getting ready for its first voyages in 2026.
Raffles Accommodations & Resorts loved momentous yr in 2023 with the openings of Raffles Boston; Raffles London at The OWO; Raffles at Galaxy Macau; and Raffles Al Areen Palace Bahrain. Raffles Boston represents the primary mixed-use growth in North America for the 136-year-old model, marking a brand new period for the legendary portfolio. These new locations convey Raffles’ world lodge roster to 22 motels in 18 international locations. Since buying the model in 2016, Accor has added 11 locations and will debut one other three in 2024, with Raffles Jaipur, Raffles Jeddah and Raffles Sentosa Resort & Spa.
The yr forward may even convey a bounty to Fairmont Accommodations & Resorts with notable openings akin to Fairmont La Hacienda, Costa del Sol in Spain and Cape Grace, A Fairmont Managed Resort in South Africa. In The Americas, the long-lasting Breakers Resort in California will probably be remodeled into Fairmont Breakers Lengthy Seashore. By 2027, the model may even introduce Fairmont Orlando; Fairmont Manchester San Diego, Fairmont Phoenix, and the branded residence undertaking Fairmont Heritage Place The Cedars.
“The core pillar of our growth technique in The Americas is targeted on rising our presence in key gateway places and establishing landmark addresses for our luxurious and life-style manufacturers. We select our locations fastidiously, with strategic locations in the USA, in addition to choose metropolis facilities and main resort places all through the broader Americas area,” mentioned Edouard Schwob, Senior Vice President Luxurious Americas and Raffles & Orient Specific International. “For instance, bringing the Fairmont expertise to certainly one of California’s best-known and beloved luxurious motels is an ideal instance of our technique in motion. The Breakers has a wealthy historical past, star-studded lineage, and powerful hyperlinks to its group – making it an excellent match for the Fairmont model and for our luxurious and life-style portfolio.”
Additional afield, among the many many lovely new properties launched by Sofitel Accommodations & Resorts and MGallery Resort Assortment in 2023, two gorgeous properties stand out – Sofitel Legend Casco Viejo in Panama and Domaine De La Reine Margot Paris Issy – MGallery. Sofitel and MGallery will proceed to broaden their horizons in 2024, bringing the primary Accor luxurious property to Benin, with Sofitel Cotonou Marina Resort & Spa; an alluring new haven in Mexico with MGallery Punta de Mita – Riviera Nayarit; the primary MGallery in Japan with Resort Sousei Sapporo – MGallery; MGallery Taipei, Taiwan; Gigiri Gem Forest Resort Nairobi – MGallery; and two MGallery motels in Poland: Sanssouci Karpacz Resort & Spa – MGallery, and Resort Szczecin – MGallery. The portfolio will probably be rounded out with the much-anticipated opening of Sofitel Shanghai North Bund. Wanting past 2024, MGallery will proceed to broaden in The Americas area with Mayaliah Tulum – MGallery in Mexico; D’Accommodations Jeri – MGallery in Brazil; and Valle Sagrado Cusco – MGallery in Peru.
Ennismore – which represents Accor’s presence within the life-style class – launched a variety of excellent life-style properties in 2023, akin to Banyan Tree Dubai, an beautiful trendy escape and the primary property to open inside a multi-staged undertaking on Bluewaters Island. Additionally freshly opened are Mondrian Hong Kong, Mondrian Bordeaux Les Carmes, Mondrian Cannes, Mondrian & Hyde Ibiza, Maison Delano Paris and 21c St. Louis. In 2024, Ennismore manufacturers will develop with over 15 new motels in locations around the globe together with London, Vienna, Dubai, Perth, Jeddah, Istanbul, Barcelona and extra.
Past luxurious and life-style, Accor’s Premium, Midscale & Financial system division can also be getting ready for an bold interval of progress in 2024. Throughout The Americas area particularly, the group goals to extend its present portfolio of 450 motels to greater than 700 over the subsequent three years. One of many Group’s high markets of power in The Americas is Brazil, the place Accor is primary within the lodge sector with 340 motels. Accor
ailing search to keep up its management place in all segments, whereas furthering the expansion of its premium manufacturers, such because the fast-growing Pullman Accommodations & Resorts – on monitor to attain a worldwide footprint of 400 Pullman motels over the subsequent 4 years. Handwritten Assortment and Swissôtel Accommodations & Resorts are two extra of Accor’s globally famend premium manufacturers set to debut in Brazil. Accor may even convey the design pushed TRIBE model to Brazil, with its first vacation spot in Belo Horizonte.
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