Cathay welcomes Olympic medallist Siobhan Haughey as its new brand ambassador
Cathay proudly pronounces its collaboration with Hong Kong Olympic swimmer Siobhan Haughey as its new model ambassador. Siobhan will function in Cathay’s newest sequence of commercials, embarking on a journey that manifests their shared perception with all of Hong Kong that “Each Transfer Counts”.
The brand new Cathay commercial focuses on Siobhan’s every day coaching routine. Born and raised in Hong Kong, Siobhan has diligently practiced swimming from a younger age. She pushes herself to excel in each element of her follow – each kick, breath management, flip, and weight coaching train, striving to achieve new heights day in, day trip. The digital camera captures her dedication and pursuit of excellence, echoing the spirit of Hong Kong individuals who try for breakthroughs by recognising the importance of each little transfer. Similar to Siobhan, Cathay strives to make each transfer depend, regardless of how small, and everybody throughout Cathay’s completely different groups works collectively to deliver clients on a really memorable journey.
Cathay Group Chief Government Officer Ronald Lam stated: “We’re delighted to have Siobhan signify Cathay as our model ambassador, reflecting our shared dedication to creating each transfer depend in our respective fields. Siobhan shouldn’t be solely a world-class athlete, however she can be a real image of Hong Kong’s diligent pursuit of excellence on the worldwide stage. As we embark on a brand new journey with Siobhan, we try to encourage our clients and the individuals of Hong Kong with our meticulous consideration to element, and assist them transfer ahead in life.
“Cathay has deep roots in Hong Kong, and proudly helps the town’s home-grown athletes and their achievements. As a longstanding sponsor of the Sports activities Federation & Olympic Committee of Hong Kong, China (SF&OC) and the title sponsor of the Hong Kong Sports activities Stars Awards since 2019, Cathay goals to affix palms with the Hong Kong public to pay tribute to the willpower, unwavering perseverance, and memorable expertise exhibited by native athletes. Siobhan’s appointment as its model ambassador additional solidifies Cathay’s ongoing dedication to supporting its dwelling metropolis’s sports activities stars.”
Hong Kong Olympic swimmer Siobhan Haughey, as Cathay’s model ambassador, embodies the relentless spirit of Hong Kong. By means of this collaboration, Cathay goals to share its perception that “Each Transfer Counts” with the entire of Hong Kong.
In a scene from the commercial, Siobhan dives underwater and curls up in contemplation, aiming to depict a second when an athlete faces a low level. Regardless of going through challenges and setbacks one after one other, she nonetheless grits her enamel and provides it her all in each competitors. She relentlessly pursues perfection in each element, reflecting the excessive requirements she units for herself and the assumption that even throughout tough occasions, each second issues.
Siobhan Haughey, the model ambassador of Cathay, stated: “I’m honoured to be the model ambassador of Cathay. Cathay has at all times been a supply of satisfaction for Hong Kong, and I’ve cherished recollections of travelling with my household on Cathay flights. The impeccable service and a focus to element left an enduring impression on me. Each time I return dwelling on a Cathay Pacific flight after my coaching or competitions overseas, listening to the acquainted cabin bulletins brings a way of heat and safety. I imagine Cathay holds a particular place within the hearts of many Hong Kong individuals, and it stays the popular airline for me and my household once we journey.”
Cathay is dedicated to placing clients on the centre of all the pieces it does, continually striving to reinforce each facet of the shopper expertise in pursuit of its imaginative and prescient to change into one of many world’s best service manufacturers. Whether or not it’s deciding on the best components to supply memorable eating experiences, offering premium cabin amenities and facilities, or the considerate service of cabin crew, Cathay goals for perfection in each element. As depicted within the commercial, there’s a scene the place a Cathay Pacific cabin crew member thoughtfully dims the seat gentle for Siobhan as she rests, guaranteeing her utmost consolation all through her journey. It exemplifies Cathay’s dedication to enhancing the expertise for every buyer, and at all times paying attention to their wants.
Siobhan shared her experiences of Cathay’s attentive service since her early childhood. The commercial captures a particular second onboard, the place a Cathay Pacific cabin crew member thoughtfully dims Siobhan’s seat gentle, guaranteeing her utmost consolation all through her journey.
Day after day, Siobhan pushes her limits by rigorous weight coaching. Similar to Cathay, she understands the significance of specializing in the small print and overcoming challenges with willpower. Cathay shares this similar dedication, striving to create extraordinary journeys for each buyer.
Impressed by its model idea “Transfer Past”, Cathay firmly believes that journey is greater than merely getting from A to B. The premium journey way of life model endeavours to emotionally have interaction its clients with considerate companies, transferring them ahead in life by connecting them with significant locations, individuals, and experiences.
Constructing on this basis, Cathay at all times bears in thoughts the assumption that “Each Transfer Counts”. By specializing in the small print and efforts behind each transfer, Cathay is devoted to enhancing its service requirements to create extraordinary journeys for each buyer.